The Biggest Wellness Travel Trends to Keep an Eye on for 2024


With another year upon us and new advancements and discoveries happening constantly in the world of wellbeing, we have curated an extensive list of all the latest wellness trends we believe will emerge to popularity throughout the year of 2024, and the wellness destinations where each of these trends can be enjoyed to the fullest. 

We’ve seen a staggering increase in customers looking to embark on multi-generational trips, athlete inspired programmes, as well as healthy holidays to connect with nature and be immersed in culture. Travellers are also looking to improve their sleep hygiene, nutrition, and overall health through use of the latest technology to fortify their immunity, vitality, and well-being. 

With our personalised wellness travel concierge service, we’ve highlighted the following wellness travel trends to prove most popular in 2024. 


Sleep Hygiene 


In a world accelerating at an unprecedented pace, carving out time to prioritise both the quantity and quality of our sleep can feel like an insurmountable challenge. Meanwhile, scientific evidence continues to grow, supporting sleep's undeniable vitality to a healthy life. More people want to better understand this crucial aspect of well-being and unlock the powerful benefits for themselves and a sleep enhancement holiday is a fantastic way to do this. 

Our luxury sleep enhancement retreats provide all the tools for a perfect night of deep rest in an expertly designed sleep-inducing environment and will equip you with the life-changing knowledge to continue achieving refreshing sleep in your day-to-day life back home. This allows for greater quality of life in every sense, from higher levels of happiness, energy and cognitive function, to reduction in stress and a multitude of life-threatening diseases. 


Top 3 Destinations: Sleep at Six Senses Ibiza, Sleep Enhancement at Kamalaya, Sleep Well at Lefay Resort & SPA Lago di Garda 


Wellness Enhanced by Technology 


Wearable tech and the powerful data it can produce is set to become the most exciting area of wellness technology in 2024. ICAROS is just one of many new technologies growing exponentially in popularity, this revolutionary form of exercise cleverly combines virtual reality with a sophisticated full-body apparatus, creating not only a highly engaging and rewarding way of building your dream body, but an incredibly effective one too. 

Apps will also take centre stage as we increasingly use our phones for a number of different things. We’ll see AI capable of analysing a wide range of health information, such as your fitness levels, preferences, and limitations to generate a highly detailed nutrition and workout plan for you, unlocking a game-changing level of results. 


Top 3 Destinations: Rebalance & Energize at SHA Wellness Clinic, Neuro@Mayr at Park Igls, Leader's Performance at SHA Wellness Clinic Mexico 


Multi-Generational Trips


During the COVID-19 pandemic, we saw many changes take place across the world, it was a very real reminder for us all that we must not take the time we have with our loved ones for granted, and that creating lasting memories as a family should not be put on hold without good reason. Family wellness holidays that cater to each generation provide the perfect opportunity to share such moments. Create unforgettable memories in a beautiful setting, something that your whole family can cherish together. Lots more trips are being arranged and even paid for by grandparents to help make that bucket-list experience possible for their families.  


Top 3 Destinations: Family TimeTogether at Porto Elounda, Family Getaway at COMO Maalifushi, Family Holiday at Paradis Plage 


Athlete Inspired Wellness Programmes


One of the more recent trends that we have noticed are wellness holidays with the added element of training like an athlete. This might include taking ice baths or even using cryotherapy chambers, which produce powerful physical benefits by reducing things such as inflammation, thereby enhancing your recovery. Even something as simple as cold therapy is known to stimulate the body’s hormone production, promoting dopamine, energy and sexual health, just to name a few. 

The rapid growth that this style of wellness travel has seen may come as no surprise when one considers the vast health benefits that can be realised with it. The latest technologies in sports and science are now becoming increasingly accessible on many fitness holidays, available in wellness resorts across the globe and ready to be harnessed by you. 


Top 3 Destinations: Comprehensive Optimal Fitness at Kamalaya, Fitness at Longevity Health & Wellness Hotel, Fitness Escape at Komune Resort & Beach Club 


The Cultural Experience for Wellness Travellers


Recent advances in air travel and infrastructure have made it easier than ever for us to reach parts of the world we previously couldn’t, opening the doors for the exploration of cultures wildly different to what we’re accustomed to. There is a growing number of us looking to combine our love for wellbeing with our passion to discover different ways of life, fostering personal growth and enriching our worldly perspective. 

Strikingly, it’s this adventure into something new that allows us to learn a great deal about ourselves, dispelling personal biases and developing a profound appreciation for the diversity that exists in the world. Our range of Discover Recover holidays offer the perfect opportunity for you to do just this, which includes a truly luxury discover and recovery experience that cares for both your physical and mental wellbeing.  


Top 3 Destinations: India Discover Recover, Italy Discover Recover, Costa Rica Discover Recover 


A Rise in Retreats and Wellness Programmes for the Health-Focused Traveller


Given the abundance of new technologies that have recently emerged, there's no better way to leverage them than by having the ideal, bespoke healthy break tailored precisely to your preferences. A luxury travel concierge service can help - a dedicated team of experts with the right connections, ready to assist every step of the way, carefully hand-picking items for your itinerary and crafting a detailed, personalised plan to show you the very best wellness experience possible. 

Not only does this mean you’ll receive access to 24/7 support should something unexpected happen, it will also likely result in additional perks and features being included with your package. The highest quality advice, accommodation, service, and overall experience are all so easy to achieve when you have the right team of professionals for the job. 


Top 3 Destinations: Wellbeing Sabbatical at Kamalaya, Retreat Away in Portugal, New Life at Longevity Health & Wellness Hotel 


Ageing Well


We have observed a rising trend among travellers seeking high-end wellness holidays that focus on anti-ageing treatments. A programme with therapies specifically for mitigating both the internal and external effects of ageing offers a truly transformative experience that can greatly enhance your quality of life.  

From the get-go, you’re equipped with an optimised diet, luxury massage therapies, and treatments like laser therapy, all carefully selected to produce remarkable results in your appearance and overall wellbeing.  What follows could include anything from craniosacral therapy to your improve stress and emotional health, to pressotherapy for a reduction in the appearance of cellulite and to strengthen the immune system, or a vast array of other beauty and vitality treatments to give you a comprehensive and well-rounded anti-ageing experience. 


Top 3 Destinations: Anti-Ageing at Vilalara Longevity Thalassa & Medical Spa, Anti-ageing at Santani Wellness Resort & Spa, Senior Wellness at Chiva Som International Health Resort 


Immersive Activities to Connect with Nature


All of us need to disconnect occasionally, and with day-to-day life seemingly only getting busier and more fast-paced, this topic becomes increasingly relevant. Many of us dream of escaping the city life to reconnect with nature. These mindfulness retreats set the stage for deep healing to occur, letting go of all the stress we so often accumulate and opting instead for an environment of peace and tranquillity. 

From sound therapies crafted to support those of us suffering from anxiety and depression to forest bathing, originating from Japan, used to find a genuinely sensual and spiritual place in amongst luscious greenery, this type of wellness holiday provides an almost countless number of opportunities to explore and develop anyone’s mental health.  


Top 3 Destinations: Mindful Triathlon at Santani Wellness Resort & Spa, Mindful Triathlon at Ananda in the Himalayas, Emotional Healing at The Retreat Costa Rica 


Colder Wellness Trips


Exploring the remarkable benefits of cold therapy mentioned earlier, it becomes apparent from various perspectives, that the demand for colder wellness trips is not only evident but also sensible in the context of the climate change crisis. A growing number of British travellers find the heat on typical sunny getaways overwhelming, leading to an increased preference for refreshing wellness retreats closer to home, potentially within the UK, thereby reducing our carbon footprint. 

Whether its traversing through the dramatic, breath-taking landscapes of the Scottish Highlands or venturing abroad to explore Austria or Iceland, there's a plethora of stunning destinations for everyone to enjoy this exciting new wave of wellness travel. 


Top 3 Destinations: Spa at Grantley Hall, Wellness Tours – Iceland, Health Check-up at Grand Resort Bad Ragaz 


Active Nutrition


Whilst the body of the non-stop fitness enthusiast needs a diet that is heavier in calories, with more carbohydrates and protein, the mindful yoga practitioner will likely fare far better consuming less of such foods, and choosing different aliments. On a deeper physiological level - the seemingly healthy meal that works wonders for one person, may end up spiking gastrointestinal issues, inflammation or worse for someone else. Therefore, pinpointing exactly what works for us an individuals will be reflected greatly in our mood, energy, cognitive function, and overall level of wellbeing. 

Unveiling such information can indeed produce life-changing results. There are nutrition friendly wellness destinations that can help you to achieve this very thing, with expert teams of nutritionists and chefs working in unison to serve you delicious, nutritious food, all the while, providing you with invaluable information about your body. 


Top 3 Destinations: Detox at The Farm at San Benito, Ayurveda Cleanse at Galo Resort, Detox & Cleanse at REVĪVŌ Wellness Resort 


Talk to one of our Wellness Travel Specialists on 0203 397 8891 or contact us here to discuss tailor-making your perfect wellness retreat in 2024.   

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